Light Sculpture and Welcome Signage for Thermalbad Wiesenbad

Architectural city-marketing and orientation elements for the spa town

For the well-known Saxon spa town of Thermalbad Wiesenbad, we developed a cohesive and distinctive welcome and wayfinding system that combines orientation, recognizability, and a strong culture of hospitality within the public realm. The objective is a clear, high-quality address to all arriving visitors, as well as a positive and friendly farewell for those departing.

At all town entrances, welcome signs approximately three meters in height are planned. Designed in a contemporary, reduced formal language, they mark the transitions into and out of the town. Clear typography, high-quality materials, and an individual mode of address create trust, provide orientation, and leave a positive first impression.

The system is complemented by a four-meter-high artistic-architectural light sculpture serving as a central landmark within the roundabout. It translates the signet of the thermal baths into a contemporary three-dimensional form, uniting regional heritage, the power of the thermal springs, and the spa tradition into a clearly legible symbol. Its perforated metal structure and integrated lighting ensure a strong presence by day and a powerful long-range visibility at night. As a visual guiding element, the sculpture structures space, directs sightlines, and supports intuitive orientation at a key traffic node.

Together, the sculpture and the welcome signs form a coherent city-marketing and orientation system. They translate the identity of the spa town into a contemporary design language, strengthen its presence within the urban space, and shape the image of Thermalbad Wiesenbad — clear, welcoming, and memorably enduring.